TIMELESS STYLE
diBiasi history
A dream born in 1884 in Treviso, Italy, nearly lost to war, only to be revived generations later. Dibiasi is more than a watch brand—it is the continuation of Ferdinando Biasi’s vision, reimagined by his great-great-grandsons. From a small workshop in Italy to a global name in minimalist timepieces, Dibiasi embodies luxury, precision, and timeless design, honoring a legacy that began over a century ago.
The Birth of a Visionary
In Treviso, Italy, Ferdinando Biasi is born into a well-established family. Raised in an era where craftsmanship and tradition hold great value, he grows up in a household that appreciates precision, elegance, and quality. From a young age, he is captivated by the mechanics of timepieces, fascinated by the intricate gears and movements that bring them to life.
A Passion for Watchmaking
At the age of 21, Ferdinando begins working in a watchmaking shop. He quickly falls in love with the art of precision, dedicating himself to mastering the intricate mechanics of timepieces.
The Birth of Biasi’s Workshop
With years of experience and a growing reputation, Ferdinando opens his own watchmaking workshop. His handcrafted timepieces gain recognition for their elegance and precision, embodying his passion and dedication.
A Dream Interrupted
World War I engulfs Europe, Ferdinando’s life is torn apart. His once-promising watchmaking workshop is forced to close, and his family is thrown into deep poverty. The war does not only steal his livelihood—it takes his brothers, who are lost in the conflict.
A New Life in Brazil
Ferdinando emigrates to Brazil with his wife and seven children. In this new land, survival becomes his priority, forcing him to abandon his dream of watchmaking. To provide for his family, he works on coffee plantations.
A Legacy Reborn
The birth of Edgar and Eduardo Biasi marks the continuation of a family legacy. Though they never met their great-great-grandfather, they inherit his passion for watches and his dream, unknowingly carrying the Biasi spirit into a new era.
The Reinvention of Biasi
Determined to revive their ancestor’s lost dream, Edgar and Eduardo embark on a journey to create a timepiece that embodies the essence of Biasi: luxury and lightness, minimalism without excess, and excellence without an unreachable price tag.
diBiasi
After years of dedication and meticulous craftsmanship, Dibiasi officially launches as an online store, bringing minimalist watches to customers worldwide. What began as a tribute to a lost dream has now become a reality—a brand that embodies elegance, precision, and accessibility, delivering timepieces that honor the legacy of Ferdinando Biasi.